Business Week reports on how Procter & Gamble is using d…
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Business Week reports on how Procter & Gamble is using design thinking to crack difficult business problems. In the words of Cindy Tripp, marketing director at P&G Global Design:
“The analytical process we typically use to do our work—understand the problem and alternatives; develop several ideas; and do a final external check with the customer—gets flipped. Instead, design thinking methods instruct: There’s an opportunity somewhere in this neighborhood; use a broader consumer context to inf
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